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Aldi warms up for winter
Aldi is everywhere it seems, gradually encroaching on the territory of those supermarkets whose only marketing ploy is to say…
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Publicis Media bags Aldi globally
Publicis has landed another whopper media account (these days it would be a surprise if it hadn’t.) The all-conquering network…
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Asda and Aldi unveil their Christmas fairy tales
Do three supermarket ads constitute a trend? Hard on the heels of Sainsbury’s Big Friendly Giant from New Commercial Arts…
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Ever-reliable Kevin the Carrot takes Aldi into Roald Dahl territory
There are two themes in this year’s Christmas ads – ‘feelgood’ and find a way of showing lots of products.…
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Aldi challenges French with Xmas taste test challenge
None of that Kevin the Carrot nonsense for Aldi France. Its holiday campaign – ‘The real surprise of Christmas’ from…
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Aldi Australia celebrates Xmas with synchronised Santas
Christmas ads do rather beat you into submission – especially in the UK this year when they mostly seem to…
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Does Aldi’s Kevin live up to big budget Xmas star billing?
Aldi, via McCann, is giving it both barrels this Christmas – literally, with quite an elaborate teaser ad and now…
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Aldi’s Kevin the Carrot dices with danger in Xmas teaser
What are UK retailers going to do with their expensive commercials and airtime now we’re in a month-long lockdown with…
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Aldi throws down gauntlet to middle classes with ‘Like’
Advertising, as well as lots of other things obviously, clearly works for Aldi and it’s back with a new campaign,…
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