Tag Archives: akqa

Will WPP end up with AKQA Grey after all?

Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is ...

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AKQA shows its creative class with ‘One Love’ for Oakley

Much speculation about the possible fate of AKQA, Ajaz Ahmed’s “ideas and innovation” company he founded 21 years ago. Sold to WPP long ago, he and it are still there. But it’s been linked to so far un-merged WPP agencies ...

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Nike goes back to 1996 to celebrate France World Cup win

If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster from 1996 for the Euro Championships in England (the one where Gareth Southgate missed that penalty against Germany) to celebrate ...

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WPP’s AKQA expands into Australia with DT deal

Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in Australia and New Zealand for the first time. DT was owned by holding company STW which was bought by WPP ...

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Hermès aims at men with AKQA MANifeste campaign

French luxury goods house Hermès, best known for catering to women as in its iconic ‘Grace Kelly’ bag, is running a Hermès MANifeste campaign with digital agency AKQA, aimed at blokes. Hermès began as a saddlery in the 19th century. ...

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IPG’s Lowe buys digital agency Profero

It sometimes looks as though Interpublic has gone to sleep in the acquisition stakes, certainly in comparison to two of its rivals WPP and Publicis Groupe, but today it announced the surprise capture of Profero, one of the few remaining ...

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