Tag Archives: akqa

Nike goes back to 1996 to celebrate France World Cup win

If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster from 1996 for the Euro Championships in England (the one where Gareth Southgate missed that penalty against Germany) to celebrate ...

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WPP’s AKQA expands into Australia with DT deal

Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in Australia and New Zealand for the first time. DT was owned by holding company STW which was bought by WPP ...

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Hermès aims at men with AKQA MANifeste campaign

French luxury goods house Hermès, best known for catering to women as in its iconic ‘Grace Kelly’ bag, is running a Hermès MANifeste campaign with digital agency AKQA, aimed at blokes. Hermès began as a saddlery in the 19th century. ...

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IPG’s Lowe buys digital agency Profero

It sometimes looks as though Interpublic has gone to sleep in the acquisition stakes, certainly in comparison to two of its rivals WPP and Publicis Groupe, but today it announced the surprise capture of Profero, one of the few remaining ...

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Levy lays out tantalising glimpse of Publicis future

What are we to make of Maurice Levy’s musings about his and Publicis Groupe’s future? Levy hosted a confab in London (significant in itself as PG is really an Anglo-Saxon company these days) at which he promised two things. The ...

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