Agencies are good at talking the talk (chief diversity officers and the like are currently popping up like daffodils in Spring) but doing good is hard. AKQA, now at the centre of WPP following its “merger” with Grey, has combined ...
Read More »Netflix rounds up the year with a winner from AKQA
Heaven knows how many new subscribers Netflix is getting as we prepared for a marooned Christmas, I’ve spoken to two people preparing to take the plunge. So good of AKQA’s Ajaz Ahmed to send this over, a kind of Netflix ...
Read More »Will WPP end up with AKQA Grey after all?
Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is ...
Read More »AKQA shows its creative class with ‘One Love’ for Oakley
Much speculation about the possible fate of AKQA, Ajaz Ahmed’s “ideas and innovation” company he founded 21 years ago. Sold to WPP long ago, he and it are still there. But it’s been linked to so far un-merged WPP agencies ...
Read More »Nike goes back to 1996 to celebrate France World Cup win
If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster from 1996 for the Euro Championships in England (the one where Gareth Southgate missed that penalty against Germany) to celebrate ...
Read More »WPP’s AKQA expands into Australia with DT deal
Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in Australia and New Zealand for the first time. DT was owned by holding company STW which was bought by WPP ...
Read More »Hermès aims at men with AKQA MANifeste campaign
French luxury goods house Hermès, best known for catering to women as in its iconic ‘Grace Kelly’ bag, is running a Hermès MANifeste campaign with digital agency AKQA, aimed at blokes. Hermès began as a saddlery in the 19th century. ...
Read More »AKQA launches pop-up e-store for Hermès silk
AKQA has created a pop-up e-store for Hermès silk. The store at
Read More »Apple adds four new digital agencies and signals holding company fight for $1bn-plus global ad account
It’s strange to see the mighty Apple on the back foot but that seems to be the case in its titanic marketing battle with Samsung. Now Ad Age reports that the tech company is to hire four new digital agencies: ...
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