Tag Archives: akqa

If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster from 1996 for the Euro Championships in England (the one where Gareth Southgate missed that penalty against Germany) to celebrate ...

Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in Australia and New Zealand for the first time. DT was owned by holding company STW which was bought by WPP ...

French luxury goods house Hermès, best known for catering to women as in its iconic ‘Grace Kelly’ bag, is running a Hermès MANifeste campaign with digital agency AKQA, aimed at blokes. Hermès began as a saddlery in the 19th century. ...

AKQA has created a pop-up e-store for Hermès silk. The store at

It’s strange to see the mighty Apple on the back foot but that seems to be the case in its titanic marketing battle with Samsung. Now Ad Age reports that the tech company is to hire four new digital agencies: ...

It sometimes looks as though Interpublic has gone to sleep in the acquisition stakes, certainly in comparison to two of its rivals WPP and Publicis Groupe, but today it announced the surprise capture of Profero, one of the few remaining ...

He’s a veritable babbling (or burbling) brook that Martin Sorrell. This morning he was on the airwaves again; promoting (or defending) WPP’s first quarter results and referring inter-alia to a world economy with a ‘corrugated’ bottom, bumps here and there ...

What are we to make of Maurice Levy’s musings about his and Publicis Groupe’s future? Levy hosted a confab in London (significant in itself as PG is really an Anglo-Saxon company these days) at which he promised two things. The ...

Investors prefer companies to be boring when it comes to announcing quarterly results and the marcoms gang looks unlikely to disappoint them. Omnicom has followed Publicis Groupe in announcing more or less ‘as you were’ figures for the first quarter ...