Tag Archives: akqa

Stormy waters at WPP’s (AKQA) Grey

Most of WPP CEO Mark Read’s creative agency mergers seem to have gone reasonably well although VMLY&R, apparently performing well in the US, still sounds lumpy. Folding Grey (not so long ago quite a jewel in the WPP crown on ...

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Does being more inclusive in adland mean changing the technology? AKQA thinks so

But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes in their Brave Stories film series, interviews focussing on workplace taboos, with people from diverse backgrounds or marginalised communities about ...

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AKQA beats the odds with new ID for Kingsman film producer Matthew Vaughan

AKQA has teamed with UK film producer Matthew Vaughan (Kick Ass, Kingsman, Layer Cake, Eddie The Eagle, Harry Brown, Rocketman, Stardust) to create a new ident for his studio MARV. And, reflecting the uncertain nature of the film business which ...

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WPP buy creates new AKQA design combo The New Standard

WPP is back on the acquisition trail, buying a majority stake in design firm Made Thought to form a new entity The New Standard, part of its AKQA empire (AKQA is now the lead company in another relative newbie within ...

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Gamer platform Discord makes bid for the big time with winner from AKQA

Gaming has kind of snook up on the non-gaming world (a reducing space it seems) and now group-chatting platform Discord is making its bid to create a wider general-use community. Does the world need another one? Of course, don’t be ...

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Ogilvy/Dove and AKQA/H&M get WPP off to a Cannes Lions Grand Prix flyer

WPP is off to a flyer in this year’s (virtual) Cannes Lions – two years of entries – with Grand Prix for Ogilvy’s already celebrated Dove ‘Courage is beautiful’ pandemic campaign in Press and Publishing and David Miami’s ‘Moldy Whopper’ ...

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AKQA blends purpose and commerce for Levi’s

When, if ever, we stop fretting about coronavirus there’s plenty of other things to worry about – like the end of the world for example. Not new of course, most of Christendom was convinced it was going to happen in ...

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