WPP’s Grey Group hasn’t waited long to announce a new global CCO following Javier Campopiano’s defection to McCann earlier this week. FCB New York co-creative chief Gabriel Schmitt (left) is his replacement, suggesting a degree of choreography between the two ...
Read More »Stormy waters at WPP’s (AKQA) Grey
Most of WPP CEO Mark Read’s creative agency mergers seem to have gone reasonably well although VMLY&R, apparently performing well in the US, still sounds lumpy. Folding Grey (not so long ago quite a jewel in the WPP crown on ...
Read More »Does being more inclusive in adland mean changing the technology? AKQA thinks so
But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes in their Brave Stories film series, interviews focussing on workplace taboos, with people from diverse backgrounds or marginalised communities about ...
Read More »AKQA launches purpose agency AKQA Bloom with multi-awarded Burger King creatives
Ajaz Ahmed’s AKQA Group, part of WPP, is launching purpose-driven agency AKQA Bloom with awarded creatives Jean Zamprogno and Fernando Pellizzaro. The two move from David Miami (also part of the WPP empire.) AKQA Bloom will be based in Miami. ...
Read More »AKQA beats the odds with new ID for Kingsman film producer Matthew Vaughan
AKQA has teamed with UK film producer Matthew Vaughan (Kick Ass, Kingsman, Layer Cake, Eddie The Eagle, Harry Brown, Rocketman, Stardust) to create a new ident for his studio MARV. And, reflecting the uncertain nature of the film business which ...
Read More »WPP buy creates new AKQA design combo The New Standard
WPP is back on the acquisition trail, buying a majority stake in design firm Made Thought to form a new entity The New Standard, part of its AKQA empire (AKQA is now the lead company in another relative newbie within ...
Read More »Gamer platform Discord makes bid for the big time with winner from AKQA
Gaming has kind of snook up on the non-gaming world (a reducing space it seems) and now group-chatting platform Discord is making its bid to create a wider general-use community. Does the world need another one? Of course, don’t be ...
Read More »Ogilvy/Dove and AKQA/H&M get WPP off to a Cannes Lions Grand Prix flyer
WPP is off to a flyer in this year’s (virtual) Cannes Lions – two years of entries – with Grand Prix for Ogilvy’s already celebrated Dove ‘Courage is beautiful’ pandemic campaign in Press and Publishing and David Miami’s ‘Moldy Whopper’ ...
Read More »Exclusive: AKQA Group’s Ajaz Ahmed on new-style creativity and WPP in an ever-changing ad world
1/In new AKQA Group AKQA and Grey are operating as separate brands, for a time at least. Wouldn’t it have been easier to call it AKQA Grey? Grey, after all, is bigger – at least in terms of headcount. It’s ...
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