One of two pundits were foolhardy enough to predict that 2023 – not the cheeriest prospect – might see the return of fun/enjoyment in ads. They should clearly be cosigned to the digital media school of forcible re-education for daring ...
Read More »Airbnb reveals its post-pandemic soft side
Airbnb is crossing its fingers and hoping we can all start travelling again, investing in probably its biggest campaign to date – from new AOR agency Droga5 presumably – majoring on its touchy-feely side. Yes it has one, really. So ...
Read More »Droga5 wins Nasdaq darling $100bn airbnb
Nice work if you can get it. Airbnb, which suffered early in the pandemic laying off 2000 people after it lost $1bn in bookings, has floated on US tech market Nasdaq at more than double the asking price, valuing the ...
Read More »Wieden+Kennedy pips DDB to Airbnb global account
Wieden+Kennedy has triumphed in the global pitch for Airbnb, beating DDB in the final round. 72andSunny, R/GA and Anomaly are also thought to have pitched. DDB was the ante-post favourite as US boss Wendy Clark worked with Airbnb marketing supremo ...
Read More »VisitSweden goes on Airbnb, courtesy of F&B
VisitSweden’s advertising has redefined tourism marketing (Its ‘Swedish Number’ has picked up loads of gongs at Cannes) and now the whole country has been listed on Airbnb, as there’s a “freedom to roam” on public land. This one’s from Forsman ...
Read More »Airbnb looks for new global agency to “unlock creativity”
Airbnb is looking for a new global ad agency, splitting from TBWA after three years. Like many such disruptors Airbnb, despite its vast valuation at $10bn or so, is facing some problems it probably never imagined, such as the supposed ...
Read More »HomeAway ventures onto Airbnb territory with Saatchi
We’ve remarked already today about unintended consequences of the digital age – so-called fake news – and other disruptors are finding consequences of their own. One such is Uber, blamed by many for gridlock and pollution (trying to travel anywhere ...
Read More »Airbnb aims for a big global hug with ‘Is Mankind?’
We’ve been expecting some fireworks since Jonathan Mildenhall – of Coca-Cola and Mother fame – joined go-go accomodation giant Airbnb a couple of years ago but the company doesn’t seem to have done much on the ad front. No doubt ...
Read More »Big boost for TBWA as former Coke marketer Mildenhall flies in hospitality giant Airbnb
It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO but Airbnb, a network for people to stay in other people’s houses across the world, is set for a huge ...
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