Tag Archives: airbnb

Airbnb reveals its post-pandemic soft side

Airbnb is crossing its fingers and hoping we can all start travelling again, investing in probably its biggest campaign to date – from new AOR agency Droga5 presumably – majoring on its touchy-feely side. Yes it has one, really. So ...

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Droga5 wins Nasdaq darling $100bn airbnb

Nice work if you can get it. Airbnb, which suffered early in the pandemic laying off 2000 people after it lost $1bn in bookings, has floated on US tech market Nasdaq at more than double the asking price, valuing the ...

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Wieden+Kennedy pips DDB to Airbnb global account

Wieden+Kennedy has triumphed in the global pitch for Airbnb, beating DDB in the final round. 72andSunny, R/GA and Anomaly are also thought to have pitched. DDB was the ante-post favourite as US boss Wendy Clark worked with Airbnb marketing supremo ...

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VisitSweden goes on Airbnb, courtesy of F&B

VisitSweden’s advertising has redefined tourism marketing (Its ‘Swedish Number’ has picked up loads of gongs at Cannes) and now the whole country has been listed on Airbnb, as there’s a “freedom to roam” on public land. This one’s from Forsman ...

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Airbnb aims for a big global hug with ‘Is Mankind?’

We’ve been expecting some fireworks since Jonathan Mildenhall – of Coca-Cola and Mother fame – joined go-go accomodation giant Airbnb a couple of years ago but the company doesn’t seem to have done much on the ad front. No doubt ...

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