Tag Archives: airbnb

Wieden+Kennedy has triumphed in the global pitch for Airbnb, beating DDB in the final round. 72andSunny, R/GA and Anomaly are also thought to have pitched. DDB was the ante-post favourite as US boss Wendy Clark worked with Airbnb marketing supremo ...

VisitSweden’s advertising has redefined tourism marketing (Its ‘Swedish Number’ has picked up loads of gongs at Cannes) and now the whole country has been listed on Airbnb, as there’s a “freedom to roam” on public land. This one’s from Forsman ...

Airbnb is looking for a new global ad agency, splitting from TBWA after three years. Like many such disruptors Airbnb, despite its vast valuation at $10bn or so, is facing some problems it probably never imagined, such as the supposed ...

We’ve remarked already today about unintended consequences of the digital age – so-called fake news – and other disruptors are finding consequences of their own. One such is Uber, blamed by many for gridlock and pollution (trying to travel anywhere ...

We’ve been expecting some fireworks since Jonathan Mildenhall – of Coca-Cola and Mother fame – joined go-go accomodation giant Airbnb a couple of years ago but the company doesn’t seem to have done much on the ad front. No doubt ...

It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO but Airbnb, a network for people to stay in other people’s houses across the world, is set for a huge ...

A few days ago Wendy Clark emerged as the Coca-Cola marketing supremo, rejoicing in the title of president – sparking and strategic marketing (you couldn’t make it up). Now former British adman Jonathan Mildenhall (Mother etc, left), senior VP integrated ...