We’ve remarked already today about unintended consequences of the digital age – so-called fake news – and other disruptors are finding consequences of their own. One such is Uber, blamed by many for gridlock and pollution (trying to travel anywhere by car in central London is a waste of time and money these days) and another is Airbnb.
People have latched on to it as a money-making wheeze, as have the tax authorities. Apparently felons and others find it a useful way of staying ahead of the law.
And, of course, it’s spawning a number of imitators. One such is HomeAway.com ahd here it is, showcasing its wares courtesy of Saatchi & Saatchi.
It makes all the relevant points (hotels are mostly awful unless you can afford a suite) and they’ve tried hard.
But somehow it fails to fly.
Interesting that Airbnb doesn’t seem to advertise much.
MAA creative scale: 5.