Tag Archives: aegis

Good to see Victoria Milligan returning to the media agency fold as marketing and communications director of Dentsu Aegis Network UK & Ireland. She is the widow of Sky sales boss Nick Milligan who died with their eight year old ...

Dentsu Aegis Network and flagship agency Carat has beaten off WPP’s Wavemaker, Publicis Groupe’s Starcom and Interpublic’s UM Media to retain Microsoft’s $1.5bn global media account. DAN has handled Microsoft since 2014. Omnicom didn’t pitch as it handles Apple. Microsoft ...

Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against 94 worth $2bn in 2017) according to marketing consultancy R3 – but just 14 per cent of deals were done ...

Annie Rickard, one of the people in media who does actually deserve the soubriquet ‘legend,’ is stepping down as CEO of Dentsu Aegis-owned Out of Home agency Posterscope. She is to be replaced by UK CEO Stephen Whyte, who began ...

We keep hearing that ‘customer experience” – or CX as we’re now asked to call it – is where it’s at these days for agencies and, of course, consultancies. CX seems to mean most of what we used to call ...

Dentsu Aegis Network (DAN) appears to have entered 2018 with a head of steam. It topped Recma’s new business table for media agencies with its Vizeum network, chiefly through winning the world’s biggest brewer AB InBev. Carat and Dentsu in ...

Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups ...

Increased interest in Western Europe agencies drove adland mergers and acquisitions in 2017 according to Results International, with the region accounting for 25 per cent of deals. One of the biggest acquirers, as ever, was WPP with boss Sir Martin ...

Dentsu Aegis Network’s Merkle performance marketing agency is busily expanding in Europe and now it’s getting bigger in the US too, buying global business-to-business digital media and marketing agency DWA. San Francisco-based DWA has eight offices around the world and ...