Tag Archives: aegis

Out of Home legend Rickard steps down at Posterscope

Annie Rickard, one of the people in media who does actually deserve the soubriquet ‘legend,’ is stepping down as CEO of Dentsu Aegis-owned Out of Home agency Posterscope. She is to be replaced by UK CEO Stephen Whyte, who began ...

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Merkle hires first Europe creative director

We keep hearing that ‘customer experience” – or CX as we’re now asked to call it – is where it’s at these days for agencies and, of course, consultancies. CX seems to mean most of what we used to call ...

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Merkle approach powers Dentsu Aegis growth

Dentsu Aegis Network (DAN) appears to have entered 2018 with a head of steam. It topped Recma’s new business table for media agencies with its Vizeum network, chiefly through winning the world’s biggest brewer AB InBev. Carat and Dentsu in ...

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Accenture makes running in global M&A says new R3 report

Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups ...

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Western Europe to the fore in slowing M&A market says Results International

Increased interest in Western Europe agencies drove adland mergers and acquisitions in 2017 according to Results International, with the region accounting for 25 per cent of deals. One of the biggest acquirers, as ever, was WPP with boss Sir Martin ...

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Busy buyer Merkle lands San Francisco’s DWA

Dentsu Aegis Network’s Merkle performance marketing agency is busily expanding in Europe and now it’s getting bigger in the US too, buying global business-to-business digital media and marketing agency DWA. San Francisco-based DWA has eight offices around the world and ...

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