Tag Archives: aegis

IKEA pits Aegis against GroupM in new global media deal

IKEA has finished the review of its £300m media around the world with the diverting solution of appointing WPP’s GroupM (which includes Maxus, MEC, MediaCom and Mindshare) and Dentsu Aegis as its two media partners. Agencies from the two groups ...

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Dentsu warns of slower 2016 as Aegis growth stutters

Dentsu, the owner of Aegis and Mcgarrybowen as well as its operations in Japan) has reported gross profit growth of 7.2 per cent in the first quarter of 2016, 5.4 per cent at its operations in Japan and 9.2 per ...

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Aegis powers Dentsu to record global growth

Media buyer Aegis (which owns Carat and Vizeum) continues to bring home the bacon for Japanese marcoms giant Dentsu, playing the leading role in helping the company to record revenue of YEN374bn ($3bn) and operating profits of YEN56bn ($454m) in ...

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James Harris returns as Carat digital chief

James Harris, one of the founders of Carat’s Diffiniti digital agency which later became iProspect, has returned to the fold after stints at UM, Interpublic and, latterly, as head of international agencies at AOL. Harris (left) replaces Anthony Rhind as ...

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Aussie clients wake up to murky media deals

A little more light has been shining on the murky world of media buying, this time from Australia. Dentsu Aegis Network there has admitted that it negotiates ‘value banks’ (annual volume bonuses) with media companies, something that has attracted the ...

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WPP challenges UK government’s decision to drop M4C and move £140m media buying to Aegis

Here’s another unequal contest: the mighty WPP against HMG (which is nervously awaiting the result of the Scottish Referendum, of course). WPP’s fearsome lawyers are challenging the UK government’s decision to award its £140m media buying account to Dentsu-owned Aegis, ...

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