Tag Archives: aegis

Merkle picks Crawley-Boevey to spearhead ambitious Europe expansion plans

Dentsu Aegis’ biggest deal in recent years is its majority stake in US-based performance marketing agency Merkle for about $800m and, since then, Merkle has been busily expanding in Europe, buying Dutch firm Oxyma a few weeks back. Now, in ...

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Dentsu Aegis tops Recma’s 2017 new business list

Research outfit Recma has named Dentsu Aegis Network as top new business performer in 2017 among the big media agency groups. According to Recma DAN has a net balance of plus $1.5bn from wins including AB InBev and Procter & ...

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IKEA pits Aegis against GroupM in new global media deal

IKEA has finished the review of its £300m media around the world with the diverting solution of appointing WPP’s GroupM (which includes Maxus, MEC, MediaCom and Mindshare) and Dentsu Aegis as its two media partners. Agencies from the two groups ...

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Dentsu warns of slower 2016 as Aegis growth stutters

Dentsu, the owner of Aegis and Mcgarrybowen as well as its operations in Japan) has reported gross profit growth of 7.2 per cent in the first quarter of 2016, 5.4 per cent at its operations in Japan and 9.2 per ...

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Aegis powers Dentsu to record global growth

Media buyer Aegis (which owns Carat and Vizeum) continues to bring home the bacon for Japanese marcoms giant Dentsu, playing the leading role in helping the company to record revenue of YEN374bn ($3bn) and operating profits of YEN56bn ($454m) in ...

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James Harris returns as Carat digital chief

James Harris, one of the founders of Carat’s Diffiniti digital agency which later became iProspect, has returned to the fold after stints at UM, Interpublic and, latterly, as head of international agencies at AOL. Harris (left) replaces Anthony Rhind as ...

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Aussie clients wake up to murky media deals

A little more light has been shining on the murky world of media buying, this time from Australia. Dentsu Aegis Network there has admitted that it negotiates ‘value banks’ (annual volume bonuses) with media companies, something that has attracted the ...

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