ad fraud
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Advertisers
Magna and Zenith chart global digital transformation – good news for cybercriminals anyway
Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next…
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Ad Tech
Andreas Naumann of Adjust: how ad spoofing became the new fraud threat
New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is…
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Ad Tech
Uber sues Dentsu media agency Fetch for alleged click fraud – Fetch CEO issues strong rejoinder
Fetch Media, the digital and mobile specialist owned by Dentsu, is being sued for $40m by Uber for “click fraud,”…
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Ad Tech
David Wheldon: why we need to rebuild trust across the industry to connect with consumers
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be…
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Ad Tech
Roy Jeans of CPUK: why it’s time to slay the giant tech dragon
In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant…
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Ad Tech
Marika Roque: will the the new digital advertising guidelines solve viewability?
Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and…
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Ad Tech
YouTube “rogue ads” threaten Google’s online cash cow
Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet…
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Ad Tech
The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017
The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad…
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Ad Tech
Campaign shines spotlight on marketing’s ‘trust crisis’
Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour…
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