Tag Archives: ad fraud

Andreas Naumann of Adjust: how ad spoofing became the new fraud threat

New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs ...

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Marika Roque: will the the new digital advertising guidelines solve viewability?

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent. The obstacles of standardized measurement ...

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YouTube “rogue ads” threaten Google’s online cash cow

Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet Office, TfL, the Guardian and L’Oreal – have pulled their ads from the online channel following a further investigation by ...

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The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017

The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad industry should take to reverse the rising tide of advertising fraud as new figures from Adloox suggest advertisers could be ...

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Campaign shines spotlight on marketing’s ‘trust crisis’

Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour with this documentary – ‘The Trust Crisis: Marketing’s Biggest Challenge’ – examining everything from the media rebates exercising the ANA ...

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WFA outlines new tactics to beat ad fraud

The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud, estimated to reach $50bn globally by 2025. The advice is designed to assist marketers in taking practical steps to ensure ...

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