Tag Archives: ad fraud

Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next year (suppose adland should be glad there is a next year.) Magna first: 1/ In 2020 media owners’ linear advertising ...

New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs ...

Fetch Media, the digital and mobile specialist owned by Dentsu, is being sued for $40m by Uber for “click fraud,” allegedly billing the ride-hailing giant for fake online ads and downloads it had nothing to do with. Fetch, based in ...

By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland.   Marketers could be forgiven for feeling overwhelmed. New challenges appear to emerge every day – new platforms, new concerns about brand safety, new ...

In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant – dominating every aspect of life. There is no escape. Imagine a scenario where Google buys Facebook, or vice versa, ...

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent. The obstacles of standardized measurement ...

Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet Office, TfL, the Guardian and L’Oreal – have pulled their ads from the online channel following a further investigation by ...

The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad industry should take to reverse the rising tide of advertising fraud as new figures from Adloox suggest advertisers could be ...

Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour with this documentary – ‘The Trust Crisis: Marketing’s Biggest Challenge’ – examining everything from the media rebates exercising the ANA ...