ad fraud
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Advertisers
WFA outlines new tactics to beat ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud,…
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Ad Tech
Hornby aide Ross Barnes on burgeoning online ad fraud
The&Partnership’s Johnny Hornby is leading the charge against ad fraud – in the UK at least – and heading up…
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Ad Tech
The&Partnership partners with Adloox to try to root out mushrooming ad fraud
The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of…
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Ad Tech
Hornby calls for concerted industry action on ad fraud
Johnny Hornby (below), boss of CHI&Partners and The&Partnership, is making another attempt to spur some action on ad fraud. Hornby…
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