Tag Archives: ad fraud

WFA outlines new tactics to beat ad fraud

The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud, estimated to reach $50bn globally by 2025. The advice is designed to assist marketers in taking practical steps to ensure ...

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The&Partnership partners with Adloox to try to root out mushrooming ad fraud

The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of ad fraud, as Adloox suggest the extent of adspend wasted globally each year on fraudulent websites and views may be ...

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Hornby calls for concerted industry action on ad fraud

Johnny Hornby (below), boss of CHI&Partners and The&Partnership, is making another attempt to spur some action on ad fraud. Hornby interviewed a number of adland luminaries at Cannes last year on the topic and is now calling on the Advertising ...

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