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News
‘Let there be change’ says Droga5 for owner Accenture – but is there substance under the style?
Much hoopla about this: Accenture’s new platform (they’re everywhere these days) ‘Let there be change’ and its debut ad campaign…
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Karmarama’s uplifting vignette for Guide Dogs – but all’s not happy at agency owner Accenture
Children are going back to school in many places after lockdown and some of them have more to contend with…
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Accenture Interactive steers Maserati to Droga5
Droga5 has gained its second Accenture prezzie, the global Maserati account. New owner Accenture Interactive was already Maserati’s global digital…
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Accenture Interactive tipped to bid for M&C Saatchi
The M&C Saatchi share price is up this morning, raising the troubled agency’s market valuation to £90m from the £70m…
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Droga5 pays off for Accenture in big Kimberly-Clark win
Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so…
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Droga5 lands another biggie – its owner Accenture
Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including…
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Global CCO appointment may signal expansionary era for Droga5 under Accenture
Droga5 has a global CCO for the first time in Neil Heymann (below), suggesting that its expected global expansion under…
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John Zealley of Accenture: how new-style CMOs can drive business results
Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business…
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WPP wars with Accenture over media audits
WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm.…
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