Tag Archives: accenture

Accenture Interactive steers Maserati to Droga5

Droga5 has gained its second Accenture prezzie, the global Maserati account. New owner Accenture Interactive was already Maserati’s global digital agency so the move is an obvious one. Passing business through to other parts of the empire is traditionally harder ...

Read More »

Accenture Interactive tipped to bid for M&C Saatchi

The M&C Saatchi share price is up this morning, raising the troubled agency’s market valuation to £90m from the £70m it fell to last week after M&C revealed a whopper £11.6m provision for accounting errors. This, the boys in dark ...

Read More »

Droga5 pays off for Accenture in big Kimberly-Clark win

Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so anyway, moving the bulk of its worldwide baby and child care creative business out of WPP into Accenture and citing ...

Read More »

Droga5 lands another biggie – its owner Accenture

Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including senior management whose departure agencies think they can smuggle out because no-one’s looking. Omnicom’s TBWA has started the trend early ...

Read More »

WPP wars with Accenture over media audits

WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm. According to Digiday WPP will no longer participate in pitches run by Accenture because Accenture Interactive has now entered the ...

Read More »

Now hungry Accenture buys Spanish agency Shackleton

Hard on the heels of buying New York and London-based Droga5, Accenture Interactive has snapped up another highly-regarded creative agency Shackleton in Madrid. Shackleton was founded in 2004 and now has 160 staff. Clients include Coty, Campari, Aperol and Sony ...

Read More »