Tag Archives: accenture

Engine unveils its three new pillars – but is this wise?

Engine, the marcoms group set up by former WCRS founder Peter Scott, announced last year that it was getting rid of agency brands – including WCRS (Scott had departed some time before.) Engine is now owned by US firm Lake ...

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Kenco goes from JWT to Accenture’s Karmarama

Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. The business spent ten years at JWT and Karmarama pitched against Saatchi & Saatchi and VCCP for the £10m account. Jacobs Douwe Egberts UK ...

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Accenture revenues surge, Publicis raids Tesco and Amazon.

Communications, media and technology continues to deliver the goods for Accenture with third quarter earnings of $2.13bn compared with $1.75bn for the third quarter of fiscal 2017, an increase of 22 per cent in US dollars and 18 per cent ...

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Is Droga5 the next item on Accenture’s menu?

Whatever you say about the agency holding companies – and we do – they have a certain track record in absorbing and maintaining their big agency acquisitions. Other deals may not run as smoothly, there’ve been stories that the UK’s ...

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Consultants make their mark at Cannes and it heralds a big industry shake-up

Accenture Interactive won its first Cannes Lions Grand Prix for The Times’ ‘JFK Unsilenced’ from Ireland’s Rothco, Deloitte Digital in Australia has been shortlisted for the Titanium Lions (“game changing” ads) for The Great Barrier Reef Foundation’s ‘Value of Nature.’ ...

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Accenture makes its media move, WPP moves into Unilever

What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic Services, a “bespoke” offering that “drives greater transparency and efficiency in programmatic media planning and buying.” The template for this ...

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Radisson picks Accenture for global experience brief

It’s quite an advantage in any competition when you determine the rules of engagement and Accenture Interactive seems to have done just that with its favoured description: “global experience agency.” Last year Maserati appointed it to just such a role ...

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