Tag Archives: accenture

WPP wars with Accenture over media audits

WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm. According to Digiday WPP will no longer participate in pitches run by Accenture because Accenture Interactive has now entered the ...

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Now hungry Accenture buys Spanish agency Shackleton

Hard on the heels of buying New York and London-based Droga5, Accenture Interactive has snapped up another highly-regarded creative agency Shackleton in Madrid. Shackleton was founded in 2004 and now has 160 staff. Clients include Coty, Campari, Aperol and Sony ...

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Engine unveils its three new pillars – but is this wise?

Engine, the marcoms group set up by former WCRS founder Peter Scott, announced last year that it was getting rid of agency brands – including WCRS (Scott had departed some time before.) Engine is now owned by US firm Lake ...

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Kenco goes from JWT to Accenture’s Karmarama

Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. The business spent ten years at JWT and Karmarama pitched against Saatchi & Saatchi and VCCP for the £10m account. Jacobs Douwe Egberts UK ...

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Accenture revenues surge, Publicis raids Tesco and Amazon.

Communications, media and technology continues to deliver the goods for Accenture with third quarter earnings of $2.13bn compared with $1.75bn for the third quarter of fiscal 2017, an increase of 22 per cent in US dollars and 18 per cent ...

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Is Droga5 the next item on Accenture’s menu?

Whatever you say about the agency holding companies – and we do – they have a certain track record in absorbing and maintaining their big agency acquisitions. Other deals may not run as smoothly, there’ve been stories that the UK’s ...

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