Tag Archives: accenture

David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...

Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going to be known as Accenture Song. More practically this means all its agencies, including Karmarama in the UK and The ...

Here’s one to bring a tear to Dame Edna Everage’s beady eye: the return of ‘I still call Australia home’ from Quantas and Accenture’s The Monkeys, shot pre-Covid and featuring some famous expat Aussies including Hugh Jackman, Kylie, a number ...

Dentsu International boss Wendy Clark has hired Nnenna Ilomechina as global chief operating officer, effectively her number two, from Accenture Strategy. Ilomechina succeeds Neil Gissler who is retiring. Ilomechina (above) is charged with business transformation (as you are these days) ...

Newly-minted Accenture Interactive CEO (and creative chairman, naturally) David Droga has put his stamp on the organisation by luring back Neil Heymann from Publicis Groupe’s New York creative collective Le Truc. Heymann who was CCO of Droga5, will become Accenture ...

Accenture Interactive’s Karmarama has hired Vix Jagger and Pablo González de la Peña (below) as joint ECDs. Jagger was a creative director at Anomaly London, Gonzales a creative director and head of art at BBH. The two worked together four ...

Much hoopla about this: Accenture’s new platform (they’re everywhere these days) ‘Let there be change’ and its debut ad campaign from Accenture-owned agency Droga5. Accenture’s biggest brand move in a decade, we’re told, with a trumpeted tripling of its ad ...

Children are going back to school in many places after lockdown and some of them have more to contend with than others. Here’s a touching 30-seconds from Karmarama for Guide Dogs, which helps visually impaired people, not just by supplying ...

Droga5 has gained its second Accenture prezzie, the global Maserati account. New owner Accenture Interactive was already Maserati’s global digital agency so the move is an obvious one. Passing business through to other parts of the empire is traditionally harder ...