Tag Archives: accenture

WPP wars with Accenture over media audits

WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm. According to Digiday WPP will no longer participate in pitches run by Accenture because Accenture Interactive has now entered the ...

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Now hungry Accenture buys Spanish agency Shackleton

Hard on the heels of buying New York and London-based Droga5, Accenture Interactive has snapped up another highly-regarded creative agency Shackleton in Madrid. Shackleton was founded in 2004 and now has 160 staff. Clients include Coty, Campari, Aperol and Sony ...

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Engine unveils its three new pillars – but is this wise?

Engine, the marcoms group set up by former WCRS founder Peter Scott, announced last year that it was getting rid of agency brands – including WCRS (Scott had departed some time before.) Engine is now owned by US firm Lake ...

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