Tag Archives: accenture

Radisson picks Accenture for global experience brief

It’s quite an advantage in any competition when you determine the rules of engagement and Accenture Interactive seems to have done just that with its favoured description: “global experience agency.” Last year Maserati appointed it to just such a role ...

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Accenture boosts integrated offer with expanded London HQ

Accenture Interactive is bringing together its London operations, installing design studio Fjord and other bits including technology in the same Farringdon building as its creative agency Karmarama. Accenture says this is “the next step in its approach of nurturing the ...

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Accenture’s pitch to CMOs: we can save your job

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s ...

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Accenture makes running in global M&A says new R3 report

Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups ...

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Customer experience is the new marketing battleground says new WARC survey

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...

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