Tag Archives: accenture

Accenture revenues surge, Publicis raids Tesco and Amazon.

Communications, media and technology continues to deliver the goods for Accenture with third quarter earnings of $2.13bn compared with $1.75bn for the third quarter of fiscal 2017, an increase of 22 per cent in US dollars and 18 per cent ...

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Is Droga5 the next item on Accenture’s menu?

Whatever you say about the agency holding companies – and we do – they have a certain track record in absorbing and maintaining their big agency acquisitions. Other deals may not run as smoothly, there’ve been stories that the UK’s ...

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Consultants make their mark at Cannes and it heralds a big industry shake-up

Accenture Interactive won its first Cannes Lions Grand Prix for The Times’ ‘JFK Unsilenced’ from Ireland’s Rothco, Deloitte Digital in Australia has been shortlisted for the Titanium Lions (“game changing” ads) for The Great Barrier Reef Foundation’s ‘Value of Nature.’ ...

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Accenture makes its media move, WPP moves into Unilever

What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic Services, a “bespoke” offering that “drives greater transparency and efficiency in programmatic media planning and buying.” The template for this ...

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Radisson picks Accenture for global experience brief

It’s quite an advantage in any competition when you determine the rules of engagement and Accenture Interactive seems to have done just that with its favoured description: “global experience agency.” Last year Maserati appointed it to just such a role ...

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Accenture boosts integrated offer with expanded London HQ

Accenture Interactive is bringing together its London operations, installing design studio Fjord and other bits including technology in the same Farringdon building as its creative agency Karmarama. Accenture says this is “the next step in its approach of nurturing the ...

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Accenture’s pitch to CMOs: we can save your job

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s ...

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Accenture makes running in global M&A says new R3 report

Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups ...

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