Tag Archives: ab inbev

Publicis Media is on a roll, winning most of giant brewer AB InBev’s $5bn global business plus French luxury goods firm LVMH in the UK and France (it previously handled most other markets.) Dentsu keeps AB inBev in some markets. ...

Big media reviews seem to happen almost daily these days but AB InBev’s global review is worth noting: it spends around $5bn on advertising including some of the drinks world’s most famous brands. The review is supposed to conclude in ...

Giant brewer AB InBev is launching a new blonde beer Victoria with a pop at Belgian world leader Duvel – which means devil – with a spin on Dan Brown’s Angels and Demons, the follow-up to the Da Vinci Code. ...

Brewing giant AB InBev is reported to be reviewing its $4.8bn global media account, just two years after it chose Dentsu’s Vizeum in the US and an assortment of other holding company agencies around the world. To make life even ...

AB InBev has joined P&G and others in making at least some of its own ads, in its case with the in-house Draftline agency. It’s quicker and cheaper they say. Here’s a new effort for Bud Light (usually in the ...

Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob Ultra to one which will pitch for work ...

WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has ...

Budweiser, now owned by AB InBev, won lots of sales and awards back in 1995 with this opus featuring some popular frogs. Adweek probably called them adorable. Now AB InBev is launching the best-selling US brand – ever controversial as ...

It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot pursuit of Google and Facebook (we all love an enemy just when we need one) and it’s going to get ...