Tag Archives: ab inbev

Dentsu Aegis wins over WPP in global AB InBev media review

WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has ...

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Now post-merger AB InBev joins media review round

It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot pursuit of Google and Facebook (we all love an enemy just when we need one) and it’s going to get ...

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Deutsch opens a winner for Busch Super Bowl debut

AB Inbev, about to be the owner of SAB Miller, is by far the world’s biggest beer company and it looks like being the Super Bowl’s biggest benefactor too. We’ve already seen two efforts for Bud Light (didn’t like those) ...

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Droga5 New York swaps Heineken for rival AB InBev

Droga5 in the US is off Heineken’s books as the Dutch brewer shifts all its Strongbow work to Amsterdam’s Cloudfactory, described as a “creative studio.” Cloudfactory won Strongbow Apple Ciders in February. This means that Droga5 will no longer handle ...

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WFA appoints Pernod’s Reilly as new president

The World Federation of Advertisers (WFA), which is celebrating its 60th anniversary, has appointed Pernod Ricard CMO Martin Reilly (left) as its new President. He replaces another drinks industry CMO Chris Burggraeve of AB InBev who has held the post ...

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Budweiser in, Heineken out at AKQA in the US

Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms ...

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Del Campo Saatchi launches ‘The Great Escape’ for award-winning Andes

Much-garlanded Buenos Aires agency Del Campo Nazca Saatchi & Saatchi has produced the latest instalment in its Andes Beer campaign, ‘The Great Escape,’ this time promising to rescue people from events they don’t want to attend so they can go ...

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