Tag Archives: ab inbev

Publicis Media lands AB InBev and LVMH

Publicis Media is on a roll, winning most of giant brewer AB InBev’s $5bn global business plus French luxury goods firm LVMH in the UK and France (it previously handled most other markets.) Dentsu keeps AB inBev in some markets. ...

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AB InBev global media pitch is big challenge for Dentsu

Big media reviews seem to happen almost daily these days but AB InBev’s global review is worth noting: it spends around $5bn on advertising including some of the drinks world’s most famous brands. The review is supposed to conclude in ...

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AB InBev launches in-house campaign for new Victoria through Hamlet

Giant brewer AB InBev is launching a new blonde beer Victoria with a pop at Belgian world leader Duvel – which means devil – with a spin on Dan Brown’s Angels and Demons, the follow-up to the Da Vinci Code. ...

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Now Bud Light goes in-house for online blitz

AB InBev has joined P&G and others in making at least some of its own ads, in its case with the in-house Draftline agency. It’s quicker and cheaper they say. Here’s a new effort for Bud Light (usually in the ...

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Now AB InBev launches Draftline in-house agency

Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob Ultra to one which will pitch for work ...

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Dentsu Aegis wins over WPP in global AB InBev media review

WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has ...

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Now post-merger AB InBev joins media review round

It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot pursuit of Google and Facebook (we all love an enemy just when we need one) and it’s going to get ...

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