Tag Archives: 02

VCCP weaves Disney+ into first O2 Christmas contender

O2 in the UK is entering the Christmas ad stakes for the first time – courtesy of agency VCCP – with its new cuddly robot Bubl (can you have a cuddly robot?) helping a young ‘Frozen’ fan take her first ...

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Can O2’s Bubl emulate AA’s Tukker in winsome popularity stakes?

A winsome blue robot by the name of Bubl is the centrepiece of O2’s new “brand positioning” – it’s ‘we’re here whenever you need us,’ although it doesn’t seem that different to most other mobile propositions. From long-serving agency VCCP ...

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O2 and VCCP bet on ‘samurai’ England for Rugby World Cup

The Rugby World Cup kicks off at the weekend and England, sponsored by O2, go into battle again. This time, in a new VCCP campaign, bedecked as not-wholly-convincing white-coated Samurai. O2 is a convincing marketer though and VCCP has done ...

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New O2 goes from local to universal with poet George

02 is best known for capitalising on its marketing assets – like the O2 Arena in London – but now it’s decided to spread its wings, dropping trusty Sean Bean for George the Poet in an ambitious new campaign – ...

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