A winsome blue robot by the name of Bubl is the centrepiece of O2’s new “brand positioning” – it’s ‘we’re here whenever you need us,’ although it doesn’t seem that different to most other mobile propositions. From long-serving agency VCCP he (it?) is a kind of cross between a pooch and Amazon’s Alexa – a robodoodle perhaps.
Bold by client and agency, all depends if we take to him or not. The AA’s new CGI dog Tukker from adam&eveDDB seems to be popular so you never know.
MAA creative scale: OK then..7.