Absolut vodka versus Absolute Radio – dumbers down or just dumb?

There’s much talk these days of the pernicious way marketing softens our brains, especially when it comes to politics. But the really soft brains seem to be in the business themselves, encouraged, as always, by their lawyers, those humorists who ...

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M&C man takes Labour fight to client David Cameron

Yes, there’s an M&C Saatchi executive standing for Labour against Tory leader David Cameron in his Witney, Oxfordshire constituency. M&C is the Tories’ ad agency of course, house speciality dissing Labour PM Gordon Brown. Let Stephen Bates in the Guardian ...

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Waitrose in mid-recession boom

UK consumers are supposed to be cutting back on spending in the midst of the economic doom and gloom and yet premium-priced Waitrose is booming. What’s going on here? According to research firm Kantar the chintzy grocery chain has just ...

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Don’t blame the Greeks, blame the Germans for stock market carnage

All those Germans who take over Greek holiday resorts in the summer had better watch their step this year. Greece now looks increasingly likely to default on its debts, and maybe Portugal too, after the two main powers in the ...

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Is this how to increase Google search results?

Craig MacDonald, chief marketing officer of search ROI software firm Covario thinks it is anyway. His job explains why Craig is being so generous with readers of Ad Age but he has some interesting points to make about the business ...

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Female admirers will win UK general election for Clegg – official

According to polls carried out by your team of correspondents it’s a racing certainty that the Liberal Democrats and Nick Clegg will win the majority share of the vote in the forthcoming UK general election because girls like him much ...

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ITV launches teleshopping trial

While Adam Crozier in his email to the ITV troops yesterday highlighted The Prisoner drama remake as a feather in the network’s cap, perhaps a more significant development will be the launch of ITV’s very first teleshopping programme next month. ...

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