Technology
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Social media is pants says new Grey Consulting report
Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less…
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Talon Outdoor: closing the evidence gap in Out of Home
By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains…
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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion,…
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Sorrell’s S4Capital takes big leap forward with Silicon Valley digital specialist Firewood
Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood,…
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Talon Outdoor: dare to digitise in OOH to drive profit
A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the…
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Record-breaking UK commercial radio sets off into an app-driven future
Digital has won the media share game in the sense that it takes over half the ad market in most…
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WPP reveals more grim tidings from the US, Sorrell’s S4 announces two timely buys
Timing is all, as they say, and just as WPP has announced some pretty grim first quarter trading numbers former…
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WLT goes back to roots with separate Williams Lea and Tag
Marketing group Williams Lea Tag (WLT), now owned by Advent International, is splitting itself in two: former printer Williams Lea…
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Roy Jeans: why the Cairncross Review into news media is a failure of intent and resolution
Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class…
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