Technology
-
Apple’s Arcade gaming launch fails to sparkle
The mighty Apple juggernaut rolls on (supply chain problems notwithstanding) and Apple Arcade is its new video game subscription offer,…
Read More » -
WPP launches new-style agency Black Ops
WPP backing start-ups is a newish aspect of the Mark Read era and there’s another on the blocks: WPP Black…
Read More » -
Publicis buys management consultancy Third Horizon
Publicis Groupe is continuing its deep dive into consultancy with the acquisition of Australian management consultancy Third Horizon which will…
Read More » -
Mindshare US rolls out private marketplace to help excluded LGBTQ media
Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ…
Read More » -
Has Google shown data-driven creativity actually exists?
Something is definitely stirring in Google’s Moutain View ad department: Google had by far the best Super Bowl ad with…
Read More » -
Europe buys help drive Ocean Outdoor revenues
UK-based big digital screen operator Ocean Outdoor has had a busy year, expanding in the Netherlands, Nordics and Germany with…
Read More » -
Surprise exit for Salama as Bain flexes muscles at Kantar
It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar…
Read More » -
App install ads projected reach $118bn globally
We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of…
Read More » -
Interpublic inches ahead of Omicom with strong 2019 growth
Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic…
Read More »