Technology
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You & Mr Jones snaps up influencer rival Collectively
David Jones’ You & Mr Jones “brandtech” group is not to be outdone by rival Sir Martin Sorrell’s S4 Capital…
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Deepak Gupta: why cybersecurity should be a priority for data-driven ad agencies
Technology has revolutionized the advertising industry. Powered by the rise of the internet, this sector has grown by leaps and…
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Digital marketing is the future
Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media…
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Publicis and Tag team up to handle GSK production
Publicis and private equity-owned production house Tag are teaming up to form a global production business for major client GSK.…
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Brands join Extinction Rebellion activist in sustainability call at Droga5 London’s Green Pivot
By Anisha Vekaria. Brands including Coca-Cola and Impossible Foods have called for stronger action globally to address green issues and…
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Digital media the only winner from Covid says Zenith
Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend…
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Publicis weathers first half 2020 Covid storm – US is a second half worry
Publicis Groupe, the first of the big ad holding groups to report half-time 2020 figures, is weathering the Covid storm…
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Wieden+Kennedy lays off 11 per cent – does this put the agency into play?
Wieden+Kennedy is laying off 11 per cent of its staff due to Covid, about 160-170 people. If W+K, which has…
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TV still most effective ad medium says Adzooma
Digital marketing platform Adzooma has been asking 2000 adults in the UK what media most influence their buying decisions and…
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