Technology
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S4’s Sorrell opens up to Guardian on Facebook ad boycott and navigating the recession
S4 Capital’s Sir Martin Sorrell has been chatting to the Guardian’s Mark Sweney – Mark manages to conduct an interview…
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Martin Sorrell’s S4 Capital on the £100m takeover trail again – crisis or no crisis
It’s good to find a note of cheer in these straightened times and the pied piper of St James (the…
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The Specialist Works buys hyper-local agency Pintarget
UK media independent The Specialist Works is buying hyper-local media and data business Pintarget. Pintarget, founded in 2016 by Charlie…
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Does Mercedes really need business transformation?
What does “business transformation” actually mean? Especially when an ag agency group gets its mitts around it. Daimler’s former head…
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Amazon is most valuable brand as online shopping takes over the Covid-19 world
Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32…
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Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media…
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Facebook ‘hate’ ad boycott gathers steam
The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a…
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IPG’s Magna forecasts 7.2% dive in global adspend, offline media taking the biggest hit
IPG Mediabrands’ Magna is the latest to unveil its crystal ball (no plurals please) for 2020 and it’s forecasting a…
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Has Covid-19 taken ad agencies back to where they started – in-house media handmaidens
Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in…
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