Technology
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Tech-based Sideshow buys digital conversion business Conversion.com
Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow…
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The Media and Marketing podcast – cinema advertising through and after the pandemic
In the latest Media and Marketing Podcast journalist John Reynolds discusses cinema coming out of lockdown with Cinema Association CEO…
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George Parker: all the ad news that’s unfit to print
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve…
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You & Mr Jones snaps up influencer rival Collectively
David Jones’ You & Mr Jones “brandtech” group is not to be outdone by rival Sir Martin Sorrell’s S4 Capital…
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Deepak Gupta: why cybersecurity should be a priority for data-driven ad agencies
Technology has revolutionized the advertising industry. Powered by the rise of the internet, this sector has grown by leaps and…
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Digital marketing is the future
Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media…
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Publicis and Tag team up to handle GSK production
Publicis and private equity-owned production house Tag are teaming up to form a global production business for major client GSK.…
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Brands join Extinction Rebellion activist in sustainability call at Droga5 London’s Green Pivot
By Anisha Vekaria. Brands including Coca-Cola and Impossible Foods have called for stronger action globally to address green issues and…
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Digital media the only winner from Covid says Zenith
Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend…
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