Technology
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Digital agency Croud hires M&A head as it steps up global acquisition drive
Digital marketing agency Croud is one of those that’s sneaked under the radar and the UK-based global agency – backed…
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IPG’s Magna joins boom times are coming chorus
IPG’s Magna has revised up its global ad forecasts: now its 14% up this year and seven next, adding $78bn…
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GroupM’s Weiser predicts “astonishing ” UK ad recovery
WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of…
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Bayer and Chanel join global media review merry-go-round
Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop…
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Collective’s Stephen Barnes picks his Desert Island Ads
Stephen Barnes is co-founder and ECD of multi-discipline agency Collective. Desert Island Ads If this was a real desert island,…
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Songtradr buys MassiveMusic in global B2B music deal
The music industry is undergoing all sorts of upheavals in the digital era – Spotify’s founder is even trying to…
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Marketing and technology is a monumental muddle says new Wunderman Thompson survey
Surveys always seem to tell you what you think you know already, which is why we ignore most of them.…
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Post-pandemic tech wars: veteran Pinterest from Droga5, booming upstart TikTok
There are so many online “platforms” out there that, sooner or later, they’re going to need to take to branding…
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Consumers lose connection with online shops: half willing to pay more on the high street says Deloitte Digital
The great pandemic move to digital has hit a real-life brick wall, according to a new study from Deloitte Digital,…
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