Technology
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Heinz claims first for interactive recipe on TikTok
TikTok seems to be taking over the media world – is it going to be better for us than Facebook…
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Starcom launches its own media booking bot
As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty,…
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IPG combines McCann and FCB operations as agencies pile into healthcare
Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much…
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Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021
There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation…
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Reed Smith: the future of advertising – is it the metaverse?
By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from…
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Ed Cox of Yonder Media: the multi-channel way to score media goals at the Euros
As the Euros enter the final stages with its customary drama, the advertising industry is very much along for the…
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MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?
AI is now an integral part of our lives and as a society awash with data, we rely on AI…
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Cannes Lions: creativity back at the top of the agenda but there’s still work to do
So who was the most creative agency at Cannes? We now know that don’t we: the UK’s AMV BBDO with…
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Graham Fink launches online course FinkDifferent for creatives everywhere
Garlanded creative Graham Fink, a regular and welcome contributor to MAA, is launching FinkDifferent, an online course in creativity consisting…
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