Technology
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Tim Glomb of Cheetah Digital: why zero-party data is better than cookies
Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising…
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Is ‘Creative Business Transformation’ a proper meal for a Cannes Lion?
Cannes is back in June – sort of, still virtual alas – with lions in their cages for pandemic-ravaged 2020…
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WPP CEO Mark Read on global ad recovery, Out of Home, in-housing and creativity in everything
WPP CEO Mark Read has been telling executives from the Out of Home industry about how the new WPP operates…
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Young footballer Kiyan Prince brought back to AI life in moving Engine/EA Sports campaign
This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine…
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Omnicom duo unveil first “conscious brands” top 100
In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners…
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Exclusive: AKQA Group’s Ajaz Ahmed on new-style creativity and WPP in an ever-changing ad world
1/In new AKQA Group AKQA and Grey are operating as separate brands, for a time at least. Wouldn’t it have…
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Havas steps up global production bid with Innocean’s Wellcom
As advertising money pours into digital, agencies find themselves searching for a boat to navigate this torrent and, they hope,…
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Publicis Health under fire for opioid marketing
Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your…
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Is P&G boxing clever with new Olympics Lead with Love?
P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them…
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