Technology
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Microsoft to buy AT&T’s Xandr to boost ad tech offer
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T…
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Fiona Foy: trust, yes, but verify too in media agency deals
Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking…
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Talon Outdoor helps commuters find quietest journey slots with new data tool Plan It
Talon Outdoor is launching data-backed travel tool, Plan It, launched today to provide London Underground travellers with the quietest time…
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Talon CEO Barry Cupples: how technology has created a new world of Out of Home
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a…
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AKQA beats the odds with new ID for Kingsman film producer Matthew Vaughan
AKQA has teamed with UK film producer Matthew Vaughan (Kick Ass, Kingsman, Layer Cake, Eddie The Eagle, Harry Brown, Rocketman,…
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ID Comms: digital is number one media transparency worry
Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID…
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Chris Hogg of Lotame: less is more – why minimising data is the way to stay ahead
The general public is more educated and aware than ever before about data privacy. The combination of data legislation like…
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WPP’s GroupM strikes voice deal with Say It Now
We’ve had ecommerce, now it’s v-commerce or voice commerce as advertisers prepare to take orders and payments over the wireless…
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Publicis invites staff to work their world – anywhere
Where would you like to go next year? Publicis, via its in-house comms system Marcel, is offering everyone the chance…
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