Technology
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Don’t play the pitch game, says Sorrell, “land and expand”
Sir Martin Sorrell doesn’t have too much in common with messrs Bartle, Bogle and Hegarty, the trio who, when they…
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M&C Saatchi fends off first Murria bid – might an old acquaintance ride to its rescue?
In agency land these days it’s now how good you are but what you are. M&C Saatchi, currently under siege…
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More intrigue at M&C Saatchi as deputy chair mulls bid
M&C Saatchi’s fortunes as a public company have certainly been diverting: it’s currently recovering from an accounting black hole and…
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Into the metaverse with Wunderman Thompson
Perplexed about the metaverse, despite Mark Zuckerberg’s best efforts? Facebook is now Meta of course. Here’s Wunderman Thompson’s chief transformation…
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Publicis and Stagwell kick off 2022 M&A with Tremend and Goodstuff buys
If 2021 was a year of consolidation for the big ad holding companies – restoring their fortunes after Covid-battered 2020…
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The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the…
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Watching the detectives: Apple’s iPhone in Hollywood mode
Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets…
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Graham Fink: creativity in 2021 – don’t make ads, make TikToks
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing…
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2021’s stand-out performers: MAA agencies, advertiser and ad holding company of the year
2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from…
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