Technology
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Ad tech Criteo takes net neutrality plea to the Super Bowl
Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The…
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Omnicom joins 10% growth club as it recovers in 2021
Omnicom followed rival Publicis with a strong bounce-back in 2021: In Q4 worldwide revenue was up 2.6% to $3.85bn and…
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Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC…
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Nielsen finally gets to grips with paid-for social media
Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now…
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Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work
Havas CX, via its X Index, has been looking at what customers think of their experiences and, surprise surprise, it’s…
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Publicis bounces back in 2021 with 10% organic growth
Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful…
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Peter Scott returns to the fray as boss of ad tech start-up Playcart
Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of…
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Coca-Cola and WPP’s Ogilvy get off to winning start with Year of the Tiger for Lunar New Year
It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the…
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AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected,…
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