Technology
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Top changes at McCann as holding companies slim down creative
There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative…
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Ocean teams with Branded Cities to offer iconic transatlantic DOOH package
Leading Out of Home digital media partners Ocean Outdoor and Branded Cities are launching launched a super premium network, The…
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AA/WARC: UK adspend still growing but lags inflation
The latest quarterly data from the Advertising Association/WARC Expenditure Report show UK advertising spend rose by 4.3% to £8.5bn between…
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Accountancy giant PwC offers businesses a ‘New Equation’
If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT…
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Meta puts its stamp on the Rugby World Cup with BETC and partners
Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn,…
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IPA Bellwether survey: marketers expect strongish 2023 (fingers crossed)
As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so…
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ASICS launches global Prime Video mind-sharpener film
Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video.…
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Saatchi wins new global asset manager ALTi
Saatchi & Saatchi has won new Nasdaq-listed asset manager Alvarium Tiedemann (AlTi), a combo of Tiedemann Group, Alvarium Investments Limited…
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Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will…
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