Technology
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Can EssenceMediacom’s revamped Creative Futures bring media and creative back together?
Stef Calcraft’s excursions into the media world since he left Mother, the agency he co-founded after a career as a…
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WPP doubles down on influencers with Obviously buy
WPP has bought its second influencer agency in a week, buying social influencer agency Obviously hard on the heels of…
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WPP joins Biden-supported Media Freedom Cohort
WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC…
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Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
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Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
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In a personality-free world Rupert Murdoch continues to intrigue at 92
Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since…
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Leagas Delaney ups tech game with Welsh from Wunderman
Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a…
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