Technology
-
Ocean teams with Branded Cities to offer iconic transatlantic DOOH package
Leading Out of Home digital media partners Ocean Outdoor and Branded Cities are launching launched a super premium network, The…
Read More » -
AA/WARC: UK adspend still growing but lags inflation
The latest quarterly data from the Advertising Association/WARC Expenditure Report show UK advertising spend rose by 4.3% to £8.5bn between…
Read More » -
Accountancy giant PwC offers businesses a ‘New Equation’
If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT…
Read More » -
Meta puts its stamp on the Rugby World Cup with BETC and partners
Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn,…
Read More » -
IPA Bellwether survey: marketers expect strongish 2023 (fingers crossed)
As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so…
Read More » -
ASICS launches global Prime Video mind-sharpener film
Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video.…
Read More » -
Saatchi wins new global asset manager ALTi
Saatchi & Saatchi has won new Nasdaq-listed asset manager Alvarium Tiedemann (AlTi), a combo of Tiedemann Group, Alvarium Investments Limited…
Read More » -
Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will…
Read More » -
Online fashion giant Zalando moves media to Dentsu’s iProspect
Dentsu media agency iProspect has won online retailer Zalando’s global business, its second big win in a year after BMW.…
Read More »