Technology
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UK adland packs its bags for SXSW in Austin
The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas,…
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M&C CEO Camilla Kemp joins agency talent exodus
M&C Saatchi CEO Camilla Kemp (below) is joining the exodus of top managers from London creative agencies, stepping down after…
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New Commercial Arts wins broadband challenger CityFibre
New Commercial Arts has won CityFibre, a new kind of broadband wholesale supplier backed by some big players including Goldman…
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Scott Ewings: how AI will revolutionise customer experience
2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough…
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Jen Kattar of Realtime: why deinfluencers don’t mean the end of influencing
At this point in the social game, everyone knows what an influencer is and does – they influence. But what…
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OMG wins £140m global Philips household account
Omnicom’s OMG has won Philips Domestic Appliance’s global media planning and buying. PDA is now private equity owned and the…
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System1: How did TikTok inspiration work its way into Super Bowl LVII ads?
By Jon Evans. While many debated whether TikTok influencers would outshine celebrities in this year’s Super Bowl, perhaps the question…
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IPG trails Publicis and Omnicom as digital agencies take hit
Interpublic (IPG) delivered a decent set up 2022 results with 7% organic growth, behind Omnicom on 9% and Publicis 10%.…
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David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to…
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