Technology
-
WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
Read More » -
Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
Read More » -
In a personality-free world Rupert Murdoch continues to intrigue at 92
Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since…
Read More » -
Leagas Delaney ups tech game with Welsh from Wunderman
Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a…
Read More » -
Tesco and BBH craft the scary ‘Goof of the Year’
Tesco now has its “very own filter that you can use across TikTok, Instagram and Snapchat,” the supermarket giant says.…
Read More » -
Dove goes into battle against beauty “digital distortion”
Unilever’s Dove is going into battle against the so-called Bold Glamour filter which, it says, presents a concerning ideal of…
Read More » -
Havas moves towards centre stage at new Vivendi
Havas has become rather more important in the Vivendi world as the Bollorés restructure the business after floating off Universal…
Read More » -
Nationwide creative and CX goes to New Commercial Arts
Nationwide has surprised absolutely no-one in awarding its creative account and customer experience business to New Commercial Arts (Paddy Power…
Read More » -
What a nightmare – Virgin Media 02’s connected playground
Taking your kids to a playground or the park used to be a welcome escape from technology everywhere – not…
Read More »