Technology
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L’Oreal hits the metaverse with Wunderman Thompson
The metaverse may not be doing much for Mark Zuckerberg but French giant L’Oreal seems happy enough: launching a selection…
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Memo to Ofcom: we don’t need more ads, just better TV
Ofcom is the UK regulator that’s supposed to keep media in check, including the internet and mobile. This, as you…
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Now Google wants to be your creative director
Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant…
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Data drives Publicis to 7.2% Q1 growth
Publicis Groupe moved ahead of US rival Omnicom in the organic growth stakes in Q1 2023, posting 7.1%, largely driven…
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Omnicom organic growth rate halves as pandemic bounceback recedes
Will five per cent growth be the new normal for the ad holding companies in 2023 after a year when…
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WPP’s Open X adds Andrew Keller, Publicis backtracks to network model
Andrew Keller is joining WPP’s “Coca-Cola focussed” agency OpenX as its first global CCO, reporting to WPP CCO Rob Reilly.…
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UK ad exports up a third to hit £15bn
Britain may be at the bottom of the productivity league and top of the inflation one but good old adverts…
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The Value Engineers expands with Dawson and Carter Wong
Marketing strategy consultancy The Value Engineers has expanded with the acquisition of creative agency Neil A Dawson & Company and…
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Richard Parsons of True: give creative entrepreneurs a fighting chance
It’s official. We’ve narrowly missed falling into recession, with latest GDP figures revealing the UK economy grew by 0.1% in…
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