Technology
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S4 Capital posts another disappointing year of negative growth
The wheels haven’t quite come off Sir Martin Sorrell’s S4 Capital although the veteran ad tycoon has reported another annual…
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WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Nick Cooper of Landor: why brand building is key to demand generation
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing…
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Has arch predator Sorrell become the prey at S4 Capital?
The past few years have been a veritable raft of new experiences for Sir Martin Sorrell, latterly the gravity-defying rise…
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UK supermarkets big two in a mighty muddle
Tesco is having to change all its Clubcard branding after losing an appeal against a previous court ruling that it…
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We Are Social: what we saw at SXSW
What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas…
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AI lands knockout punch for Under Armour’s Anthony Joshua
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now.…
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Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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Ad Age’s MT Fletcher tells it like it is: but is anyone in marketing land listening?
MT Fletcher (not his or her real name) is an Ad Age columnist who has put the cat among the…
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