Research
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Why LNER’s Eleanor drives you nuts
‘Freedom all the way’ is train operator LNER’s current slogan and, if you ever watch the cheap digital channels, you’ll…
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Woolmark enlists zombie clothes invasion to highlight natural benefits
Woolmark used to be an advertiser of some note and now it’s back with a striking campaign from 20(Something) and…
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Publicis Groupe buys commerce global player Mars United
Publicis Groupe, which is looking increasingly like a giant consultancy with a creative and media arm, has bought 50-year old…
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Unlimited/Pablo land UK government climate change brief
All-conquering duo of Unlimited and Pablo has won another government challenge: saving the world. That’s if you think climate change…
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Josh Tilley of Initials CX: leveraging usability for brand differentiation
In today’s digital age, the importance of designing for usability can’t be overstated. It’s not just a matter of legal…
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New to Crypto? Don’t make these 4 mistakes
Once in a while, the crypto industry makes the news. We sometimes hear about a surge in the value of…
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CALM and adam&eveDDB “celebrate” missed birthdays
ITV and agency adam&eveDDB are collaborating for charity Campaign Against Living Miserably (CALM) again, focusing on youth suicide. ‘Missed birthdays’…
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UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,…
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Getty’s Rebecca Swift: generative AI in image making – a guide for advertising
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards…
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