Research
-
Great Pitch Company’s Marcus Brown: time to reinvent the repitch
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches…
Read More » -
To Boldly Go, Elvis and Revolt take top prizes in Ocean Outdoor’s annual Digital Creative Competition
To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which rewards…
Read More » -
Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
Read More » -
Why LNER’s Eleanor drives you nuts
‘Freedom all the way’ is train operator LNER’s current slogan and, if you ever watch the cheap digital channels, you’ll…
Read More » -
Woolmark enlists zombie clothes invasion to highlight natural benefits
Woolmark used to be an advertiser of some note and now it’s back with a striking campaign from 20(Something) and…
Read More » -
Publicis Groupe buys commerce global player Mars United
Publicis Groupe, which is looking increasingly like a giant consultancy with a creative and media arm, has bought 50-year old…
Read More » -
Unlimited/Pablo land UK government climate change brief
All-conquering duo of Unlimited and Pablo has won another government challenge: saving the world. That’s if you think climate change…
Read More » -
Josh Tilley of Initials CX: leveraging usability for brand differentiation
In today’s digital age, the importance of designing for usability can’t be overstated. It’s not just a matter of legal…
Read More » -
New to Crypto? Don’t make these 4 mistakes
Once in a while, the crypto industry makes the news. We sometimes hear about a surge in the value of…
Read More »