Research
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Laurence Green: behind you! The ten villains of creative effectiveness
A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated…
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Sean Crawford: five things retailers need to do to build a successful media network
Despite the hype, retail media is not a new phenomenon. It has been around for nearly two decades. While not…
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Lloyds goes digital, a timely reminder from Age UK
Venerable UK bank Lloyds, the country’s biggest mortgage lender, is embarking on a quest to become “an experience-led, digital first…
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Lucie Sarif: what can American showmanship teach us about the power of entertainment?
Americans are widely known for being the ultimate entertainers. It’s the home of Hollywood, Disney, Las Vegas cabaret and Broadway.…
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Cloudways’ Suhaib Zaheer: why nostalgia is the message of the moment
Remember when.? That one simple question is currently driving a marketing revolution. Nostalgia is having a moment, and smart businesses…
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Latest UK IPA Bellwether Survey disappears down Rachel Reeves’ ‘black hole’
Usually, as Budget time approaches, chancellors reach down the back of the sofa and find a few billions they’d overlooked.…
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Great Pitch Company’s Marcus Brown: time to reinvent the repitch
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches…
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To Boldly Go, Elvis and Revolt take top prizes in Ocean Outdoor’s annual Digital Creative Competition
To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which rewards…
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Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
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