Research
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New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
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Why Annual Surveys Are a Must for Systematic Growth
Companies use various tools to stay competitive in their industry. From creating innovative products and ways to do things to…
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WPP is WARC’s top media group (again) – but is it a hollow crown?
Everybody loves an award – obviously – and no-one more than WPP. And, once again, the holding company’s GroupM has…
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Al Young: The original inclusivity issue is class – It long predates DE&I
The IPA’s All In Census is back, with everyone in UK adland asked to complete the survey so the temperature…
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Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s…
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Jemma Marchant: why emotional loyalty beats endless discounts
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they…
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MAA Reader Survey 2025: help us to help you
Your opinion matters! Our reader survey is about to draw to a close. So if you have yet to respond,…
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