Research
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McCann Health’s Guy Swimer: how creativity can help keep us safe and well
As the Cannes Lions International Festival of Creativity returns – in hybrid format, following last year’s virtual conference – will…
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ASA hits the right note as it tries to rebuild trust in ads
The UK’s Advertising Standards Authority (ASA) has been regulating ads for over 50 years now. At first it seemed rather…
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Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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Leo Burnett’s Top Tips for Cannes (PS they’re usually right)
Leo Burnett has released its 34th annual Cannes Predictions ahead of this year’s Cannes Lions International Festival of Creativity –…
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Sam Sturgeon: three strategies for protecting brands during a cost of living crisis
Inflation in the UK has soared to 9%, with 10% forecast, resulting in a 40-year high primarily due to escalating…
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Another Jubilee winner/Hoffman on ad tech fraud
The Queen’s Platinum Jubilee has come and gone – with surprisingly few mishaps, even the weather was (relatively) kind –…
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WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector…
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Cost of living crisis is no laughing matter for brands, consumers tell IPA
Brands have been banging on about purpose for the last couple of years. Now is the time for them to…
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Pay more to solve talent crisis says AA and Tesco’s Bellini
Sometimes stating the bleedin’ obvious is unequivocally the right thing to do and Tesco chief customer officer and Advertising Association…
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