Research
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WPP launches archive celebrating Jeremy Bullmore
WPP has launched an online archive in honour of Jeremy Bullmore, long-serving chairman of JWT and a WPP director. Bullmore…
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Adverity’s Mark Debenham: beyond the bargains – the search for real Christmas value
The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and…
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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner…
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Wunderman Thompson charts world’s most “inspiring” brands – Google is top
Wunderman Thompson has been measuring what it describes as “the world’s most inspiring brands” for three years now and this…
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Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales
Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are…
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IPA survey suggests consumers have lost their sense of humour in the cost of living crisis
As we gear up for all the Christmas campaign launches, consumers don’t want brands to entertain or engage with them…
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AA/WARC: UK adspend closes on £35bn but growth slows
UK advertising growth is slowing according to the latest Advertising Association/WARC Expenditure Report, but is set to reach £34.9bn for…
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WPP disappoints with 3.8% Q3 organic growth
WPP reported a seriously underwhelming third quarter of 2022 with like-for-like revenue less pass-through costs (its rather lumpy definition of…
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IPG reports slowing Q3 organic growth
Interpublic’s Q3 organic growth came in at 5.6% with net revenue up just 1.5% from 2021, suggesting that US-based holding…
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