Research
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Jon Evans: should it be International Women’s Day for advertisers all year round?
International Women’s Day sees brands queueing up to celebrate women and show their understanding of women’s lives and issues. But…
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Adspend bounces back with 7.9% growth but 2023 forecast to slow – PQ Media
Global advertising & marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow…
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WARC names 2023’s biggest creative awards winners
If anyone doubted that purpose has taken over adland – or at least the portion of itself that awards prizes…
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Jonathan Fraser: why advertisers need local power on a global scale
The world has seven continents, 197 countries and countless cultures, subcultures and tribes. It would appear to be an impossible…
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Lloyds saddles up for small business mental health campaign
Lloyds Bank has been telling us it’s “by your (our) side” to years now, with its herd of black horses.…
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Saatchi hits the audio button for Pregnant Then Screwed
Childcare costs are an increasing burden on UK parents and the economy as a whole with a majority of mothers…
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All In recruits Young Lions for agency inclusion survey
The advertising industry’s inclusion initiative, All In, led by the Advertising Association, the IPA and ISBA, has launched a new…
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Next15’s Elvis and rival MSQ join agency hiring round
Tow of the more interesting UK-based mmarcoms groups have been out hiring. Creative agency Elvis, owned by Next15, has hired…
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Does Sport England need a different tune for ‘This Girl Can?’
Sport England and FCB Inferno are back with more ‘This Girl Can,’ this time trying to close what they call…
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