Research
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Main media a shaft of light in gloomy IPA Bellwether Q3 report
The UK economy – and the ad market with it – is getting like Groundhog Day: bumping along the bottom…
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Whiskas works for noisy Bella
We’re told by the TikTok generation that cats are the secret to increasing readership (ours is already high, obs) so…
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New MediaSense/WFA survey predicts even more agency consolidation
MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey…
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Wonderhood’s Alex Best on brand fame, creativity and the ads that made me
Alex Best is a co-founder and CEO of Wonderhood Studios. He has held senior posts at agencies including CHI&Partners, Wieden+Kennedy…
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New study shows black people better represented in ads
All those black and ethnic people we see in ads these days seems to have had an effect: a new…
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VCCP wins Keep Britain Tidy cigarette butts drive
Keep Britain Tidy seems like a blast from the past but it’s still with us, as is debris on the…
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Ocean Outdoor UK launches exclusive sustainability strategy
Ocean Outdoor UK has launched a new sustainability initiative which moves the company closer towards delivering its decarbonisation goals and…
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Unilever doubles down on sustainability with new social media Creator Council
Unilever’s somewhat holier-than-thou purpose-led image has taken something of a battering recently, first from sceptical shareholders and latterly because of…
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What drives trust in advertising? That depends on your world view says new AA study
The UK public’s trust in advertising is driven by engaging creativity, while ad bombardment sends trust plummeting. So far so…
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