Research
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Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem
We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of…
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MAA holding company, media agency and person of the year
Publicis led the traditional ad holding companies in 2023 (so far, they still have to report full year figures) but…
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Unilever in the dock over “greenwashing” accusations
Unilever finds itself in the dock over potentially misleading “greenwashing” claims in its ads. and not from usual UK industry…
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AKQA launches Fixmas, the AI holiday card that fixes everything
You expect something a bit different from WPP’s AKQA, which now describes itself as a design and innovation company. And…
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UK moves up global adspend rankings behind US and China
WPP’s GroupM has produced its end of year forecasts for adspend in 2023 with the suprising finding that the UK,…
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Omnicom Media Group is top of the 2023 pile three quarters in
Omnicom’s OMG is winning the 2023 holding company media battle baccording to new figures from COMvergence, reported in MediaPost (sign-in…
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UK marketers sign up for AI
Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top…
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Oldies still goodies this Christmas according to System1 ad scores
Reused ads or those using recurring elements at Christmas score strongly according to new data from measurement firm System1. System1…
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Sarah Cutler: The Odd Couple – will the relationship between gaming And beauty go the distance?
Sarah Cutler, UK partner of makemepulse, the Paris-based global interactive production and gaming specialists, looks at the emerging gamification of…
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