Research
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Ad growth expectations slowing says IPA Bellwether report
At best the UK economy has been three steps forward and two back for what seems like an eternity now…
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‘AI is never for us’ is Dove’s bold promise as it celebrates 20 years of ground-breaking campaign
Dove is promising never to use A1-generated women in its ‘Real Beauty’ ads in campaign by Brazil agency Soko to…
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WPP sees rise in whistleblower complaints
WPP received 64% more complaints to its whistleblower helpline in 2023 against 2022 (up to 612 from 372.) Most complaints…
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Retail media threat to Meta and Google grows with bank giant JPMorgan leading the charge
Giant Us bank JPMorgan Chase – with more than $2.4 trillion in deposits – is the latest “First Party” data…
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Carlsberg goes global with ‘the best things come to the curious’
Here’s another of the those new brand platforms we all love so much, ‘The best things come to the curious’…
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Reckitt’s Vanish and Havas explore surprising significance of clothes for autism
Some brands are still trying to “do good” although Reckitt stain remover Vanish and autism might seem a bit of…
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Durex dives deep into plaisir with graphic sex guide from Dentsu
Dentsu Creative in France has produced what may be the most graphic commercial trip around the world of l’amour (even…
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WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Nick Cooper of Landor: why brand building is key to demand generation
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing…
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