Research
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Reckitt’s Vanish and Havas explore surprising significance of clothes for autism
Some brands are still trying to “do good” although Reckitt stain remover Vanish and autism might seem a bit of…
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Durex dives deep into plaisir with graphic sex guide from Dentsu
Dentsu Creative in France has produced what may be the most graphic commercial trip around the world of l’amour (even…
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WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Nick Cooper of Landor: why brand building is key to demand generation
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing…
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MAA Ad of the Week: Alzheimer’s Society ‘The Long Goodbye’ from New Commercial Arts
What do you do when you’re advertising for the Alzheimer’s Society? Somehow sweeten the pill even though, unlike nearly every…
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PHD Auckland wins top WARC media campaign, Mindshare is top agency
WARC has announced its list of top-scoring media campaigns based on global and regional awards shows, along with brands, agencies…
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We Are Social: what we saw at SXSW
What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas…
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Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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Ad Age’s MT Fletcher tells it like it is: but is anyone in marketing land listening?
MT Fletcher (not his or her real name) is an Ad Age columnist who has put the cat among the…
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