Research
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Becky Owen: why advertising needs diverse women
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found…
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Ocean Outdoor: Selling the sizzle and the sausage with premium OOH
By Steve Bernard. Opportunity knocks for FMCG brands looking to the brand building power of premium Out of Home (OOH)…
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WPP falls back in H1 2024, sells FGS Global for £604m
The good news for WPP as it reports its half year 2024 figures is that it’s banking £604m after tax…
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Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of…
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New AI took Spok sets out to replace marketing departments
Software lab Forum3 is launching Spok, an ad tech product that claims to be an all-round marketing assistant and, one…
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Jaffa Cakes beats TV with TBWA Out of Home campaign
Out of Home is enjoying something of a creative renaissance, maybe it’s a blessed relief for creatives away from the…
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UK adspend hits record £9.2bn in Q1 2024
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of…
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IPA Bellwether shows further evidence of gradual recovery
New British PM Keir Starmer and his Labour government may have got lucky in more ways than expected with the…
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More people think ads drive positive change says new AA report
Who’d a thought it? New research by Credos for the UK Advertising Association shows the percentage of peopl;e thinking advertising…
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