PR
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First Choice bank and the UN venture into the metaverse
Into the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s…
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Now the UK’s IPA steps into ‘purpose’ ad controversy
Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority –…
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New Year (purposeful) creative: Olay, Corona, Ella’s Kitchen
Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same…
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Healthcare is right direction for Unilever but GSK bid may have come too late
Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure)…
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How TV gambling ads are changing in the UK
There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years.…
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City fund manager Smith blasts Unilever for putting purpose above profit
Purpose may be taking over marketing but it doesn’t have quite so many fans in the financial world. Fund manager…
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Iris steps up with knife crime plea from Adidas and Arsenal
Premier League club Arsenal is ditching the famous red on its strip for Saturday’s FA Cup match as part of…
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From the WPP Archive: under fire WPP settles Johnson/Martinez case at JWT
The messy Johnson/Martinez affair at JWT signalled the end for the venerable agency as a separate entity (WPP merged it…
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The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the…
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