PR
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MAA Ad of the Week: Gucci/North Face’s winning TikTok
There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and…
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AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected,…
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Uncommon gears up for Winter Olympics – now where are they again?
International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion…
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Half of UK consumers plan to reduce carbon footprint through food choices
A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have…
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MAA blast from the past: Boris (some) used to know and love
As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with…
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First Choice bank and the UN venture into the metaverse
Into the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s…
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Now the UK’s IPA steps into ‘purpose’ ad controversy
Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority –…
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New Year (purposeful) creative: Olay, Corona, Ella’s Kitchen
Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same…
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Healthcare is right direction for Unilever but GSK bid may have come too late
Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure)…
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