PR
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Unilever’s travails show disconnect between marketers and shareholders
Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its…
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Publicis bounces back in 2021 with 10% organic growth
Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful…
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VCCP ventures into the metaverse
London agency VCCP is venturing into the metaverse with a virtual office inside a Roblox game. and very nice it…
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Olympics sponsors face $100m ad quandary
Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the…
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MAA Ad of the Week: Gucci/North Face’s winning TikTok
There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and…
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AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected,…
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Uncommon gears up for Winter Olympics – now where are they again?
International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion…
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Half of UK consumers plan to reduce carbon footprint through food choices
A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have…
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MAA blast from the past: Boris (some) used to know and love
As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with…
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