Cadbury’s Perk takes aim at ‘cancel culture’

Cadbury Perk is a big brand in India it seems and it’s taking on a big issue – ‘cancel culture’ – in a new campaign from Ogilvy.

Essentially by issuing joke disclaimers all over the internet – for, for example, a cooking video that’s cruel to carrots.

So we can all “lighten up.”

Is this “purpose” (in a good cause) or just bonkers?

There’s a funny cancel culture ad out there somewhere, if anyone’s brave enough to do it.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.