PR
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DDB gives its fabled Four Freedoms a refresh as it aims for diversity and inclusion
It’s hardly another rebrand but DDB, one of the creative feathers in Omnicom’s hat, has “re-imagined” its Four Freedoms, the…
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Goodbye Karmarama, The Monkeys and Rothco – welcome to newly-minted Accenture Song
Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going…
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New Twitter owner Elon Musk becomes the ultimate media power broker
Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from…
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“The veins remain” declares Mars as Snickers hit Twitter
Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called…
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The Romans march on into New York as ‘Mother Family’ expands in the US
New York is the next frontier for PR agency The Romans, which is opening up its first office outside the…
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Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth
Omnicom grew strongly in the first quarter of 2022 with organic growth up 11.9%, ahead of rival Publicis with 10.5%.…
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Switzerland gets better of Anne Hathaway in new tourism ad
This has been panned in some quarters, Roger Federer and Anne Hathaway finding themselves on video’s version of the cutting…
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Macmillan Cancer Support and AMV BBDO make another positive contribution
Macmillan Cancer Support and agency AMV BBDO have won lots of plaudits (and awards) for recent campaigns and here’s a…
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Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to…
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