PR

Pro-Union London adfolk get their sporrans in a twist

The date of the Scottish referendum to decide whether Caledonia remains part of the UK (to which it was welded in 1707, without the whole-hearted agreement of many Scots) is September 18. And lots of UK business people (many based ...

Read More »

Intermarché triumphs with war on food waste

My friend Martin Hayman sends me this glorious campaign, ‘Inglorious Fruits and Vegetables,’ from the Intermarché supermarket chain. I shall forward it to incoming Tesco CEO Dave Lewis, who will – at a stroke – rescue the flagging giant, become ...

Read More »

Can a ‘no change’ rebrand save McDonald’s?

Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.” ...

Read More »

Patrick Gardner of Perfect Fools: five good reasons why advertisers should go Nordic

Which mental images spring to mind when you hear the word “Nordic”? Possibly polar bears (false) or reindeer (granted, somewhat true). Or melancholic movies, hard-to-assemble minimalist furniture and lycra’d men with rifles on narrow skis (all very true)? Well, whatever ...

Read More »

Paul Simons: can Tesco’s new boss avoid that iceberg?

The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level – reinforces previous comments in MAA on the huge challenges facing juggernaut bricks and mortar brands in a changing world. ...

Read More »

Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

Read More »