Patrick Collister’s The Directory Big Won has produced its computation of 2015’s top creative award winners and it’s much the same story as before, BBDO the network and BBDO New York ruling the roost. You can read The Drum’s coverage ...
Read More »Stella partners with Water.org in global Mother drive
After Droga5’s heroics for ‘The Y’ we’re here for good, again, with Stella Artois, Mother London, production company 1stAveMachine and studio Palma Pictures in a new global campaign aimed at raising money for Water.org. Water.org is a charity supported by ...
Read More »Andy Coulson sets up new PR firm Coulson Chappell
Former News of the World editor and UK government communications director Andy Coulson (below) – sentenced to 18 months in jail for his part in the phone hacking scandal that saw the demise of Rupert Murdoch’s News of the World ...
Read More »Kate Robinson of Hogarth: how to scupper an international campaign with one simple mistake
With a campaign of global reach, a brand can still get things wrong in terms of product names, creative, copy and design. With an increase in the roll-out of international campaigns, the risk of causing unintended offence somewhere in the ...
Read More »Best ads of 2015: would-be lifesavers from Ogilvy Paris and Grey UK
“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives ...
Read More »Does VW need to do more as it returns to advertising?
Volkswagen is finally dipping a toe in advertising waters following the emissions scandal, sooner than some people thought but, arguably, too late. Here’s an open letter from VW North America boss Michael Horn, apologising for the diesel problem but rather ...
Read More »Is consenting to sex like making tea? Thames Valley police thinks so
Thames Valley Police isn’t usually an advertiser of note but the boys in blue are tackling the vexed issue of consenting to sex (or, more likely, not) by comparing sexual politics to making tea. All part of its consentiseverything campaign. ...
Read More »Greenpeace launches new ‘brand attack’ on Volkswagen
As if Volkswagen didn’t have enough on its plate, eco warriors Greenpeace are launching a Halloween campaign ‘Trick. No Treat’ targeting the German carmaker over its use of defeat devices to chart emissions testing. Greenpeace campaigner Areeba Hamid says: “This ...
Read More »If it isn’t one thing it’s another – problems for CHI as Argos and TalkTalk battle rising storms
At this time of year you’d expect to find CHI boss Johnny Hornby happily potting pheasants in the country. But Johnny will have a couple of other things in his mind: big client Argos’ warning of a disappointing Christmas and ...
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