PR

WPP chief Sir Martin Sorrell has rightly been basking in the reflected glory of the Cannes sunshine. Three successive years, three successive triumphs as holding company of the year at the International Festival of Creativity. It’s the pinnacle moment for ...

Pepsi isn’t good for the circulation system is it? BBDO Poximity Dusseldorf seems to be implying it is in this striking poster for the fizzy drink, a big step away from its usual less-than-subtle approach to hawking its wares. According ...

Sounds extraordinary doesn’t it but that’s what one Cannes veteran reckons one agency network spent on this year’s ad beanfeast. No idea if ‘entries’ includes board and lodging but it probably doesn’t. One entry for the film awards costs around ...

WPP CEO Sir Martin Sorrell (left) is pushing towards his target of 40 per cent of revenues from digital with two more small-ish acquisitions:New York’s Group SJR will will join the Hill & Knowlton PR network and South Africa’s Native. ...

We noted last week that WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet of late but this morning he’s bounced back; telling the BBC that companies like Google aren’t really tech companies – ‘engineers’ as he put it ...

Kellogg’s Special K has been one of those wonderful brands that surf over all the rubbish talked about healthy diets (last year if you drank a glass of wine while pregnant you’d both be dead, this year it’s OK again). ...

We all get accustomed to the power certain brands can have on society, like the queues snaking around Apple stores when a new product is about to go on sale. However I have found a new and unexpected ripple effect ...

Ogilvy Brazil has won the Promo/Activation Grand Prix for local football club Sport Club do Recife for a campaign inviting fans to become ‘immortal’ by becoming heart donors. There seems to have been a degree of disagreement about this one ...

Metro Trains’ Dumb Ways To Die from McCann Melbourne, everybody’s favourite to win the top Film Grand Prix (what the Cannes Lions used to be about) has started the big budget adfest (nearly £19m spent on entries apparently) by winning ...