PR

The date of the Scottish referendum to decide whether Caledonia remains part of the UK (to which it was welded in 1707, without the whole-hearted agreement of many Scots) is September 18. And lots of UK business people (many based ...

My friend Martin Hayman sends me this glorious campaign, ‘Inglorious Fruits and Vegetables,’ from the Intermarché supermarket chain. I shall forward it to incoming Tesco CEO Dave Lewis, who will – at a stroke – rescue the flagging giant, become ...

Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.” ...

Any debate on the relative virtues and vices of Generation X versus Generation Y employees tends to bring up similar ideas. Ask your parents about working life and you’ll hear of values like loyalty, commitment and hard work. Generation Y, ...

Which mental images spring to mind when you hear the word “Nordic”? Possibly polar bears (false) or reindeer (granted, somewhat true). Or melancholic movies, hard-to-assemble minimalist furniture and lycra’d men with rifles on narrow skis (all very true)? Well, whatever ...

The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level – reinforces previous comments in MAA on the huge challenges facing juggernaut bricks and mortar brands in a changing world. ...

The term ‘native advertising’ continues to be used as a catch-all for many different things. In a digital marketing landscape that likes pigeonholing and compartmentalising new offerings even more than the music industry does, it’s in danger of becoming as ...

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

The UK newspaper industry has called time on the venerable National Readership Survey (NRS) which has measured newspaper and magazine audiences since the year dot. Newspapers are keen to boost their reader numbers by measuring online as well as print ...