PR
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Unilever comms chief owns up to “purpose” blunder
Unilever’s head of comms and corporate affairs Paul Matthews (below) has admitted the company rather overdid it in its emphasis…
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WPP delivers solid full year performance as agencies close gap on headline tech side
WPP has produced a solid set of full year 2022 figures, with Q4 performing in line with its earlier performance.…
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Would I lie to you? Andys test seven creative directors
The Advertising Club of New York believes in getting in early in the awards season, offering Andy entrants a free…
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Carlsberg puts fans first in Liverpool celebration
Carlsberg is continuing its celebration of 30 years of Liverpool FC sponsorship and its continuation of the ‘Forever Fans’ platform…
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Can M&C Saatchi make bowel cancer screening fun?
A third of people don’t use the bowel cancer screening tests the NHS sends out – for predictable if potentially…
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Jen Kattar of Realtime: why deinfluencers don’t mean the end of influencing
At this point in the social game, everyone knows what an influencer is and does – they influence. But what…
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Start breeding again says Kraft Heinz as baby food market runs out of Italians
Here’s a call to action that should resonate with every red-blooded Italian: the birthrate is falling dramatically and so soon…
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New Accenture Song NCS campaign tries to unravel teenagers for the rest of us
Wasn’t even aware that we had a National Citizen Service, a voluntary organisation for 15-17 year olds it seems, but…
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System1: How did TikTok inspiration work its way into Super Bowl LVII ads?
By Jon Evans. While many debated whether TikTok influencers would outshine celebrities in this year’s Super Bowl, perhaps the question…
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