PR
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Can M&C Saatchi make bowel cancer screening fun?
A third of people don’t use the bowel cancer screening tests the NHS sends out – for predictable if potentially…
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Jen Kattar of Realtime: why deinfluencers don’t mean the end of influencing
At this point in the social game, everyone knows what an influencer is and does – they influence. But what…
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Start breeding again says Kraft Heinz as baby food market runs out of Italians
Here’s a call to action that should resonate with every red-blooded Italian: the birthrate is falling dramatically and so soon…
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New Accenture Song NCS campaign tries to unravel teenagers for the rest of us
Wasn’t even aware that we had a National Citizen Service, a voluntary organisation for 15-17 year olds it seems, but…
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System1: How did TikTok inspiration work its way into Super Bowl LVII ads?
By Jon Evans. While many debated whether TikTok influencers would outshine celebrities in this year’s Super Bowl, perhaps the question…
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Disney launches centenary juggernaut with Disney100
The House of Mouse is 100 this year (October 16) and, for a while, looked like celebrating this not inconsiderable…
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The end of an era: adam&eveDDB walks away from iconic John Lewis
The UK’s most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled…
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Industry heavyweights back Ad Net Zero US launch
Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have…
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System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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